It’s what makes it the Best Bread in the Universe. “All the guys and girls that we gave chances to that were ex-felons, oh man, those people just loved him,” Justesen says. It didn’t work. www.daveskillerbread.com. Michelle knew none of this. “One thing about this place is if it fails, it’s going to fail big time,” Dave says. That’s why we are a proud Second Chance Employer. Still, people jumped to their own conclusions. He pauses. The company took the name of its best-selling bread variety in 2005. Commenters say that they want to support a company giving chances to other people like them, especially when the bread tastes so damn good. When he finishes his cigarette, he puts it out, then takes the butt and slides it into his pocket. “They just call me Dave,” he says. Current Price. I know. We hire the best person for the job, regardless of criminal history. Eventually she convinced him to turn back and stop at the home of a friend who Michelle hoped could help Dave. “I have to say that bothers me more than anything.”. Dave’s Killer Bread is a family-run bakery with a mission: make the world a better place, one loaf of bread at a time. One of the deputy “repeatedly struck Dave in the face and the head” before taking him into custody, according to the court document. Loaf. … We’re very scared. That was the year he finally had the money to own a place for himself. In 2008, Glenn and Dave would send emails to one another from the same office instead of speaking, according to an Inc. magazine article published in 2009. “Killer bread or just killer?” read one comment. All she was told was that Dave had been taken to the hospital and was “fine,” according to her friends. Dave's Killer Bread is the largest organic bread company in North America. We are upstairs in a warehouse that holds his art. June 23, 2011 - 9:24pm. The connection is slightly staticky — the sound equivalent of a shaky handheld camera. “The things he’d done for them — they were getting good wages and had insurance, and Dave took care of those people there really super well. The narrative of Dave’s Killer Bread understandably wasn’t updated to include its cofounder’s fall from grace. Success Story: Dave's Killer Bread "Just say no to bread on drugs!" But something clicked between him and Michelle — they were together, on and off, for eight years. Dave’s Killer Bread has become a cult favorite across the nation, drawing in both health-conscious consumers and those who root for second chances in life. It was as hard on his employees as it was on Dave. I have been eager to tell each of you about the delicious breads over at Dave’s Killer Bread. December 17, 2020 5 min read The opinions expressed by the entrepreneur’s contributors are their own. Also on his short list is Arnold Whole Grains Double Fiber bread, with 6 grams of fiber, 4 grams of protein and 140 milligrams of sodium in each 90-calorie slice. Then there’s the individual DKB products – the likes of ‘Powerseed’, ‘Good Seed’, and ‘White Bread … I’m glad I found your article with his story. Prior to it, he had served a total of over 15 years in prison for multiple offenses including drug distribution, burglary, armed robbery, and assault. Besides its delicious bread, Dave's Killer Bread company is also well known for its hiring practices. “It was beautiful,” he says. It’s a term we don’t take lightly, considering it comes from our legions of fans. Today, Dave’s Killer Bread is the No. Packed with seeds and grains, made with only the very best organic and non-GMO ingredients. They knew they had something killer and unique, but little did they know how much these products would shake up the bread aisle. Dave remembers serving his final sentence, before the transformation that would change his life. From one angle, Dave’s childhood appears idyllic: a hardworking, all-American family living and toiling together in a bakery just a half mile from their home. “I’m so excited to be developing a feature-length documentary with Joe Coppoletta, Catherine Blanksby and Blue Chalk Media about the epic life story of Dave Dahl. Though it is an excellent metaphor. One-third of DKB’s employees have a criminal background. “Screw everybody,” Dave remembers thinking. In some ways he’s profiting from keeping quiet about his story. That’s where the rumors started. “I thought I’d made a difference and all of the sudden it’s like, did all that shit just go up in smoke?”. As an entrepreneur, you are used to doing multiple tasks and navigating troubled waters. By 22, he was a full-fledged criminal. Dave never thought he’d get wealthy from bread (how many other bread-based millionaires have you heard of?). “The guy on the logo is fictitious.”. 1,055,585 people like this. Today it can be found in 22,000 and growing — the largest organic bread company in North America. “I made a dumb move, and the guy never came back and he died,” Dave says. My husband tried Dave’s Killer Bread, because it is also filled with good organic ingredients. Meet Dave Dahl, founder of Dave’s Killer Bread. They just wanted to hire good people and sometimes those good people just happened to be felons. His parents, Jim and Wanene, ran a bakery in Southeast Portland. Many more weren’t bothered by a hint of scandal in their baked goods. Dave set out to make a bread like no other – the best-tasting, organic and nutritious whole grain loaf – and the result is what he called “killer” bread. Flowers has nearly 100 years of history and baking experience. It took weeks for him to work up the courage to ask for help. The bread aisle at the grocery store can be overwhelming. If Dave had been a different type of guy, he might have been giving TED talks about the redemptive power of baking. That cost him a year. “As long as I’m going to fuck myself up, I might as well do it right and enjoy it,” he tells me. “It was the most run-down house in the neighborhood,” Dave recalls. Adding Dave’s Killer Bread to Flowers’ product offering will allow the Milwaukie bakery to accelerate distribution and keep up with hungry consumers demanding its killer organic loaves. Justesen says that it was Dave’s diminished role in the company that brought on his eventual self-described breakdown. When Dave Dahl looks at those bread packages, what he sees is what we all see: a freshly transformed ex-con ready to leave the past behind him and has created a product that people don’t just like but adore. Behind those hundreds of faces — time-weathered, intricate, strong — that’s where you’ll find the real Dave. What he does remember is that the feeling was unlike anything he’d experienced before. They always take our word for it and buy it.” What kind of sliced bread inspires such fervor? Glenn's son Shobi, and Glenn's younger brother Dave return to the bakery full time - Dave after serving 15 years in prison to lead product innovation. Dahl sat frozen, gripping the steering wheel, unresponsive to the commands to exit the vehicle,” according to the defendant’s memorandum submitted during the criminal trial after Dave’s arrest. When the board found out, the members forced him to take a sabbatical. His story is truly one of redemption. Police found the car in the city of Fairview later that day, but Chris was gone and no one knew where to or why. Though he grew up in a family of bakers, his life took a different path. Today, every time Dahl walks into a grocery store near his home he sees his face in the bread aisle. Loaf Not only does this serve the individual and the community, but it also helps DKB expand their talent pipeline during considerable growth. He sees it everywhere. If you’ve ever watched a car chase in an action movie, you’ve seen a sped-up version of what happened next. Dave let him drive his Escalade, “which was, you know, insane,” he says. When she woke up at five the next morning, the first thing she saw was Dave on the news. “We realized that here we were just doing the right thing and it was actually promoting the brand.” It was making their business better and making the world a little better at the same time. The sprouted wheat one is at 17g of carbs, 4g of fiber (making the net carb 13g) and 6g of protein. He was sliding into his car when an officer approached him and said he wanted to talk. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. Share. But once in a while even a caveperson needs a ham & swiss on rye. “Mr. Loaves rained down upon them. I’m glad to hear that Mr Dahl hasn’t killed anyone and thinks it would be the of his life if … Each variety had a logo of Dave strumming a guitar on it. The Company offers various of homemade breads. Dave’s Killer Bread has become a prism through which people see their own comeback narratives, be it from addiction, or homelessness, or being in abusive relationships. As the illustrated story unfolds, we learn about the challenging and sordid history of Dave's Killer Bread and the man behind it. In the comments on the Willamette piece she described posting missing-persons flyers for 53 days before she got the news that police had found Chris’s body. The last time he went in, in 1998, the charges included assault, and possession and delivery/manufacture of a controlled substance. He’d parked his Escalade “in the middle of the road like a jackass,” as he tells it, and gone inside to get a cup of coffee. I didn’t know any better,” he says. Dave's Killer Bread is known for being an outstanding bakery. As Dave continued down the road while following the speed limit, one deputy repeatedly rammed into Dave’s car in an attempt to get him to pull over. He kept driving. Dave's Killer Bread operates and markets to customers in Portland, Oregon. Of course, he’d gotten his hopes up about Dave before, but Glenn wanted to give him another chance. He saw something that reminded him of himself, perhaps more so than what he saw in the illustration on the Killer Bread packaging. He was welcomed back to the small family bakery by his older brother, Glenn. Dave loved his creation so much he called the bread “killer” and the name stuck. In most prisons, written requests are commonly known as kites, though no one seems to know where the term came from. He hired ex-convicts to work alongside him making bread. Another confesses, “We tell perfect strangers about it in the bread aisle at our Safeway! When the new company launched in 2005, Dave’s Killer Bread offered four varieties: Blues Bread, Nuts & Grains, Good Seed, and Rockin’ Rye. Afterward he’ll probably come right back to work, maybe watch the Blazers. One in three of the more than 300 employee-partners at the company’s Milwaukie, Ore., bakery has a criminal background. “I do not look down on Dave, only hope that he finds peace,” said one Facebook comment. Shobi enters to head marketing. Nearly a third are ex-cons, the website says. Dave's Killer Bread bakes and markets bread and other bakery products. He grew distant from the church that was so important to his family and almost everyone he knew. Success Story: Dave's Killer Bread. There isn’t always a “come to Jesus” moment or a helpful friend who tells someone exactly what they need to hear to make them Do The Right Thing. Dave's Killer Bread is a brand of bread based in Milwaukie, Oregon, now owned by Flowers Foods, which makes organic whole-grain breads. In 1987, he was addicted to drugs and incarcerated for home burglary. Dahl founded Dave’s Killer Bread in 2005 as a new line to his family’s baking business, and turned marketing on its head by not only not concealing his felonious past but by embracing his time in the criminal justice system. Thank you again to the kind folks over at Dave’s Killer Bread for sending me samples of their whole grain breads. Then he noticed it, through the window: a familiar silhouette, a reflection of everything that had put him on sabbatical in the first place. What is the story behind Dave's Killer Bread? There’s not a lot of money in the bread business, especially not when one store is feeding a family of six. Dave’s Killer Bread has become a cult favorite across the nation, drawing in both health-conscious consumers and those who root for second chances in life. He was a literal poster child for breaking through a sordid past and finding success. Dave Dahl Documentary in the Works! Finally, he was functioning the way he’d always wanted to. Dave received $33 million in the sale, but he lost a little of himself in the process. Dave has spent the past few chapters struggling to be a better person, to put some good back in the world to make up for what he’s taken out of it. Dave was born in 1963 and grew up in the Seventh-day Adventist Church, a Protestant denomination that encourages followers to be vegetarian and avoid alcohol, tobacco, and, in some cases, caffeine. What should have gone wrong, didn’t. He says that if he aims for the trash and misses, he’ll walk over and pick it up. Dave's Killer bread launched in Costco stores in Western Canada in July of 2014, officially making Dave's Killer Bread an international company. 1,043,498 people follow this. Loaf. As is its logo -a guitar-wielding rocker with big biceps and bigger attitude. Flowers has enabled Dave’s Killer Bread to launch nationally. Since then each generation of the Dahl family has worked in and enlarged this business. Dave's Killer Bread Killer Classic English Muffins, 13.2 oz 3.7 out of 5 stars 6 $13.20 $ 13 . “The love of my life out there just laying in blackberry bushes for so long,” she wrote. Lives can be bleak and small and sad, and then they can expand. He hardly remembered how to bake bread. For the rest of his life, the story of Dave’s Killer Bread would have been erased from his timeline. For Dave, this was more than just taking a few loaves of bread to a local market. The bread was a hit and Dave’s Killer Bread was born. The name alone is so different from anything found in the bread aisle of a UK supermarket. Determined to prove his worth and make a positive impact, Dave worked tirelessly to bake breads that tasted unlike anything else on the market. Still, he kept drinking. With options like whole grain, whole wheat, potato, oat, flaxseed and more, store-bought breads are not created equal. “We have an employee who is in the front of our parking lot and he is physically intimidating customers in our store. Solution/Project . Dave's Killer Bread is the largest organic bread company in North America. If the Dave on the package represented the qualities in himself he idealized, the masks present a much fuller, realer spectrum. Eventually, you grow accustomed to surviving in a world of organized Before the sale, Dave’s was sold in 8,000 stores. Valdez likes Dave’s Killer Bread’s Organic Powerseed loaf, noting that each 100-calorie slice contains 5 grams of fiber, 5 grams of protein and a low sodium content of 140 milligrams (6 percent of the daily value). Blues Bread was the mother bread, and once Dave had the core idea — a healthful wheat loaf rolled in seeds and grains — “she just started having kids.”. I’m glad to hear that Mr Dahl hasn’t killed anyone and thinks it would be the of his life if he did. That’s a simple fact of life. “I was as bummed as most anyone when Chris was found dead,” Dave says. I was concerned about the “killer” part of the name, once I noticed it. Flowers Foods officially takes DKB nationwide & beyond, including Canada and Mexico! He brings up the monster again now, his voice getting low like he’s telling a haunting campfire tale. But whatever the slang term’s origin, in prison these scraps of paper can change lives. Dave looked at him and just said, “No.” Then he drove off. Dave drove first, then she took over. One in three of the more than 300 employee-partners at the company’s Milwaukie, Ore., bakery has a criminal background. author of The Superfoods Swap. Ladd Justesen, who met Dave in 1998 during that last prison stint, was hired as a personal assistant but soon became Dave’s driver, chauffeuring him around town in the black Escalade so Dave could work or relax during these commuting breaks in his hectic schedule. Even if it does, it will just become one more chapter in his story — available for anyone to take or leave. More often, he defined himself by the words on the packaging that briefly sum up his life story: He was a “loser,” an “ex-con.” It took a few drafts to get the caricature just right. Yet he was swiftly eclipsed by Dave’s face and name. “The monster came in a different form this time, but it was worse in a sense. It was an immediate hit. So says the label on each loaf of Dave's Killer Bread, a playful tagline that alludes to both the organic nature of the ingredients and the darker side of Dave Dahl's past. Dave stopped getting paid hourly and became president of the Dave’s Killer Bread brand, which came with a much larger paycheck. I know my clients are going to be ordering Dave’s bread for their children’s lunch sandwiches — it seems we’ve finally found a healthy fiber-ful bread that has a liking to the kids taste buds! The real Dave doesn’t even have a mustache anymore. The Best Bread in the Universe. “Everything started working better,” Dave says of the end of his time in prison, shortly after he filled out that kite. 4.6. He was a pioneer in the bread industry, experimenting with sprouted wheat breads and organic, nutritious options ahead of his time. “I’ve been avoiding people because I wanted to live my life,” he explains. This glutenous ice-breaker was successful; a sea of hands would raise after the first gift was tossed, each person hoping they’d be the next to receive nourishment from the stage. “And mmm this bread still tastes great!”. He could talk to people and felt confident; life didn’t feel quite so heavy. He returned to the family baking business and developed the Milwaukie bakery that makes organic whole-grain breads. But there’s a part of him that wants people to know the real Dave, the one who’s just trying to keep himself in one piece. A deputy rapped on Dave’s passenger window with their metal baton. Success Story: Dave's Killer Bread "Just say no to bread on drugs!" “But still, there was an unreal sort of ego.” Dave is telling me this story in a dim office, reclined three-quarters of the way in a massage chair. Dave's Killer Bread brings in a partner to take its loaves - and story - to a national market Updated Jan 10, 2019; Posted Dec 27, 2012 Dave's Killer Bread sells 50 percent of ownership … Nobody’s hurt. In prison, plenty of people around him were trying to die. One bite, and you will become a BreadHead for life. But smoking is the one habit he hasn’t broken. It marked the beginning of a new chapter in his life. “As long as I can afford it and it’s available, I ain’t buying nothing else,” says one. Dave & his company have served as a symbol of what can be done with a second chance, so it's unfortunate to see him mixed in with this trouble. When I did bread, I had to sell bread,” he laughs. “I knew it was good when I pulled [the first] loaf of Blues Bread out of the oven,” Dave says. About See All (833) 352-7323 . It’s organic, non-GMO, packed with protein, fiber, and whole grains with no artificial flavours or colours. I can just make out the Eagles’ “Life in the Fast Lane” and later “You Wreck Me” by Tom Petty and the Heartbreakers. Dave was booked for assault in the second degree, assaulting a police officer, resisting arrest, reckless driving, and criminal mischief. Glenn and Dave launched four varieties of Dave’s Killer Bread at the Portland Farmer’s Market in August 2005. Our story began in 2005, at the Portland Farmers Market, when Dave Dahl and his nephew brought some loaves of bread to sell. Dave’s story amplified the allure of his bread, and the brand made him a local celebrity. I stumbled onto Dave’s Bread finding it to be the first wheat bread I liked. Dave’s Killer Bread is not only an intriguing product but the back story of its evolution is equally intriguing. Dave refused to pack clothing for the trip, not even a toothbrush. No one wants to see someone achieve all those things and then fall prey to the same problems that haunted them their entire lives. It took family business counseling to help them through their issues, “after which we were able to work together to a degree,” Dave says. But the compelling narrative of Dave’s Killer Bread had already taken hold in the public consciousness. Seeing his bread in stores is like looking into a fun-house mirror. When selling drugs wasn’t enough, he would steal. Our story began in 2005, at the Portland Farmers Market, when Dave Dahl and his nephew brought some loaves of bread to sell. One woman said that she drives to a grocery store 20 miles away — the closest seller — and it’s worth it every time. DKB FOUNDATION MEDIA DONATION REQUESTS CAREERS NUTRITION FAQS DKB MERCHANDISE CONTACT US, Learn more about Second Chance Employment. Dave’s Killer Bread (DKB) is committed to creating meaningful employment opportunities for individuals who have criminal backgrounds. He’s sitting in his car, but he’s been in and out. In Clackamas, broken-down cars sit outside broken-down houses while tidy McMansions are installed a block away; this is where Tonya Harding used to skate. In fact, its not anywhere on a primal diet. It has nearly a million fans on Facebook, and the page is flooded with comments from zealots. It’s been one of the most horrific nightmares of my life.” Barbara criticized Dave for not attending the funeral; Dave says he not only wasn’t invited but that being in that environment — a room surrounded by people who hated him while he was going through the beginnings of a mental breakdown — wouldn’t have been a healthy choice. “It really isn’t me,” Dave shrugs. As of 2012, its bread was being sold at stores in 11 western states. “Whenever we weren’t in school we were working.” According to Glenn, the eldest sibling, they made 25 cents an hour — five was used to buy clothing, 10 went to pay for school, and the last 10 cents was pocket money. 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